The good-better-best approach of pricing for online recruitment
Written by Grace Pehar
Edited by Shinyi Chin & Eliza Wright
One of the most common challenges when beginning your startup business is…
“How do I give justification for my pricing strategy? How is my pricing reasonable compared to my competitors?"
Campus Life is a social ecosystem for university students to connect with like-minded people, assist with work experience, help them find jobs, and get involved in fun community events.
The complexities of securing internships for students are apparent, universities having not provided enough assistance according to feedback received directly to CEO, Andrew Ford. CampusLife is growing quickly, as is our student base. Businesses have already reached out to us for help, wanting to be a part of this platform and begin recruiting.
With regards to pricing and investing on our platform, CampusLife works with ‘tokens’. Each token is worth $100 and will only be consumed when you are matched with a potential candidate. But, what does ‘match’ mean? A match will only happen when both parties, the student and the business, have viewed each others’ profiles and agree to begin communication. In essence, CampusLife works as a fast track process of short listing, a matching service between businesses and potential candidates.
“I WILL JUST STICK TO WHAT I ALREADY KNOW AND USE LINKEDIN”
Linkedin is an ever expanding network tool. Finding the perfect match for your company through Linkedin has its positives, however, its shortcomings can raise particular trust issues. Unless a job is seriously enticing to the eye, you could contact 50 - 80 possible candidates who may fit your job description, but either won’t get back to you or take a long time to reply.
Secondly, the Linkedin recruiter tool, providing the ability to advance search and generate a talent pool may be great to seek more qualified candidates, yet it is quite costly, especially for smaller businesses that don’t hire very often. A monthly subscription for this tool starts at $825 per month, leaving you with very little success and higher rates to pay.
“WHAT ABOUT SEEK? THAT SEEMS POPULAR”
Seek is a great short-term tool for students and job seekers to find an internship or jobs. However, it also comes with it’s disadvantages. Most members utilise this platform as a one time job searching tool, therefore do not maintain or enhance their professional profile. Seek is an easy-to-use ecosystem, however is filled with duplicates and various profile inaccuracies. The prices for posting a job advertisement on Seek is again quite high, beginning at $225 to $340 per ad. Essentially, your results depend on your budget and how much you are willing to spend with no guarantee of success.
CampusLife is half the price, giving your business the opportunity of one-on-one connection with a diverse range of candidates, updated and efficient profiles.
“FINE THEN, I WILL JUST USE MY SOCIALS”
Social media platforms are ever expanding, with companies scouring sites to attract potential employees. A great way to discover the personality side of a potential employee for your business, however, it does greatly reduce the quality of time needed for a candidate to properly pitch a business or employer. When accounting for costs involved with job-seeking via social media, costs may be lower, yet your market demographic may not be accurate, and the viewings may be high but the click rate is low. Social media is also more personalised for young students and graduates, not containing the information you seek or a professional business profile.
Not all social media platforms allow for Job Ads either, Instagram only allowing it through posting on your profile, Facebook using pay-by-click advertising beginning at $10 per day for a limited time.
“SO WHERE DO I GO FROM HERE”?
Try all of them! Getting the best people comes from referrals and at CampusLife our job is to know the best students so we can assist you in finding the right one.
We help students create and continuously enhance their professional profile. This content helps you better select the right student as you can get their personality and character in their introductory video, read their stories and book a personal chat with them on the platform. The pricing is affordable and the results are guaranteed, leaving your business and the student positive about the future.
Like what you’ve read? Want to get involved? Get in touch!
